We ask lots of questions. Questions are an integral part of understanding. The quality of a question determines the quality of the answer. Ask poor questions, get poor answers. Or worse, ask the wrong questions, and your answers may cause more harm than good.
We listen. Really listen. In fact, you’ll be able to tell that we listen by the questions we ask.
We listen because we need to understand your business, your customers, and your objectives. It’s that level of understanding that gives us confidence in our ability to help you grow.
Thomas Edison once said ”Five percent of the people think; ten percent of the people think they think; and the other eighty-five percent would rather die than think.”
We hope to be in that first five percent. We know we’re at least in that ten percent.
Taking time to think allows us to solve problems. Find creative solutions. Connect dots that would not otherwise get connected. In fact, thinking is often our greatest value and yields the highest return.
You don’t need another website. Another social media profile. Or more followers on Twitter. You need a strategy. A plan.
Ok, you may in fact need a website or another social media profile. The point is that without a strategy, a website is useless. Without knowing where and how to target your potential customers, creating a Facebook page is useless.
That’s why we focus so much on everything leading up to development and execution. Otherwise, we’re doing you a disservice, wasting your valuable time and resources.
It’s not lost on us how busy you are. Just so happens that we’re a growing business, too. We know how hard it is to do everything, and do it well. So instead of creating a strategic plan and wishing you well, we stick around. We write, post, email, tweet, and optimize. We also research, report, and analyze. Think of us as your part-time or interim marketing department.
You can’t determine who’s winning if you don’t keep score. We plan to win. We plan to help you win. We keep score.
One of the most valuable aspects of online marketing is the ability to measure nearly everything. This allows us to ensure that we’re on the right track, and that our strategy is working. It also allows us to change and adapt within a constantly changing environment.
We can’t help every business that we’d like to help. So, to extend our reach, we teach, we give seminars, and we send out an e-newsletter full of tips, tools, and insights. Be sure to connect with us and let us know how we can help your business win.