Seminars and Speaking Engagements

How to Build an Online Marketing Strategy That Works

November 14, 2012
Durham Technical Community College
(Hosted by Bull City Forward)
11:30am – 1:30pm

Traditional marketing isn’t working anymore. Paid advertising is too expensive. You’ve got a website, but is it helping? What about Facebook, LinkedIn, and Twitter? Overwhelmed? You’re not alone. Come learn what it takes to build an effective online marketing strategy using your website, email, social media, and more.

Visit the Durham Tech Website for More Info

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WorkforceNEXT: How next generation companies are empowering their social workforces to better compete on today’s ever-changing marketplace.

November 13, 2012
Sullivan’s Steakhouse
3:00pm – 6:00pm


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How to Use Content to Attract Customers and Grow Your Business

September 12, 2012
Capital City Club
9:30am – 12:00pm

Your potential customers block pop-up windows, skip commercials, ignore banner ads, discard direct mailers, and despise phone books. Interruption marketing just doesn’t work anymore. It’s time to change!

You need to break through the noise and engage your potential customers. You need to get noticed, build trust, and prove that you can add value. You need a content marketing strategy.

Content marketing is about creating and sharing content to attract, engage, and retain your prospects and customers. The goal is to get permission to deliver content on an ongoing basis, via email or some other avenue, in order to move your prospects through the marketing funnel.

Content marketing gives you a chance to show your expertise, educate potential clients, and build trust. It also allows you to improve search engine rankings, increase the amount of time users spend on your website, and increase the likelihood users will subscribe to your email newsletter.

Content is the future of marketing. Are you ready?

If not, we can help. Come learn why content marketing is so important and how you can build an effective content strategy. We’ll cover:

      • Why content is the future of marketing.
      • Why every business needs content to win.
      • How you can use content to close more deals.

 

We’ll also teach you how to:

  • Determine what content is right for you.
  • Write content that is engaging and effective.
  • Use tools to publish and promote your content.
  • Use content to generate leads and sale.
  • Develop a long-term strategy that works.

 

Visit the Business Alliance Website for more information and to register.

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How to Build a Web Strategy That Works

August 29, 2012
Durham Chamber of Commerce – Chamber U
8:30am – 9:30am

Traditional marketing isn’t working anymore. Paid advertising is too expensive. You’ve got a website, but is it helping? Maybe you’re using Facebook, LinkedIn, or Twitter, but feel like it’s a waste of time. You’re not alone. Come learn what it takes to use your website, blog, email, and social media to generate leads and grow your business. You’ll learn what your business should be doing online, and how to develop and execute a strategy that works.

Visit DurhamChamber.org for more info or to register.

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How to Use Content to Attract Customers and Grow Your Business

August 15, 2012
BAM! – Business Acceleration Meeting
Capital City Club
11:30am – 1:00pm

Your potential customers block pop-up windows, skip commercials, ignore banner ads, discard direct mailers, and despise phone books. Interruption marketing just doesn’t work anymore. It’s time to change! You need to break through the noise and engage your potential customers. You need to get noticed, build trust, and prove that you can add value. You need a content marketing strategy.

Come learn why content is the future of marketing. How you can use content to effectively market your business. And how content can help you generate leads and win new business.

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How to Use Social Media to Grow Your Business

August 16, 2012
Durham Technical Community College
Orange County Campus
6:00pm – 9:00pm

Feel like social media is a waste of time? Unsure how your business can benefit? Feeling overwhelmed or frustrated? This is for you.

Traditional advertising is dying and social media is here to stay. Come learn how to grow your business using Facebook, LinkedIn, Twitter, and more.

Bring your questions; we’ll leave plenty of time for Q&A!

Visit the Durham Tech Website for More Info
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Power Up Email to Build Trust and Sales

August 8, 2012
Capital City Club
10:00am – 12:00pm

Getting permission to engage users via email gives you a direct line of communication. It gives you an incredible opportunity to convert leads into sales. And it’s cost-effective. According to the Direct Marketing Association, email marketing has an ROI of around 4,300%. Yes, it’s huge!

If you’re not using email to communicate with you customers and potential customers, you’re missing out. Need more info? We thought so!

Come learn what it takes to use email marketing to grow your business. We’ll cover:

      • Why email marketing must be part of your marketing strategy.
      • How to send emails that get opened.
      • How to track and analyze your email efforts.

 

We’ll also teach you how to:

  • Build a valuable subscriber list.
  • Use online tools to send and track emails.
  • Create autoresponders to do the work for you.
  • Develop a system.
  • Divide and conquer.
  • Retain subscribers.
  • and more!

 

Visit the Business Alliance Website for More Info

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