Our Blog

5 Sure-fire Ways to Get Repeat Visitors to Your Website

Potential customers don’t take one look at your website and write you a check. If they do, please call me – I want in. Users will visit a website several times before making a decision to reach out. In fact, there is often a direct correlation between the cost of your services and the amount ...

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21 Questions to Help Define Your Target Audience

Why You Need a Target You can’t talk to everyone at once. Not in person. Not in an email. Not via your website. If you can’t talk to everyone, you have to narrow your focus. Larger companies do this all the time. It’s obvious. We don’t question it. Scion. Godiva. Barbie. FuBu. Old Navy. Whole ...

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The Reason Social Media Isn’t Working For You

Let me guess, you tried Twitter … it didn’t work. You created an account on LinkedIn. Nothing happened. Maybe you created a Facebook page. You then sent a mass invite to all your friends. You asked them to “like” your page. A few did. Nothing happened. Same thing with blogging. Same thing with email blasts. You ...

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22 Ways to Create Compelling Content

When You Don’t Have a Clue [Infographic] Like this infographic? Get more content marketing tips from Copyblogger.

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How to Make People Like You Online

Business is about people. People do business with people they like. If you want people to like you, be generous. Being generous offline can range from a simple, yet powerful, hand-written note, to a free drink or an unexpected upgrade. Being generous online, however, is still a bit tricky to many small businesses. It doesn’t have ...

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10 Key Twitter Terms to Know Today

Do you get the sense that everyone else is on Twitter? Everyone, but you. Ever taken a sneak peak at Twitter? Created an account just to explore? Checked out a friends Twitter page? Let’s be honest. It’s weird, right? Odd. It’s like a whole ‘nother world. I agree. I think it’s weird, too. But you know ...

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What You Need To Know Before Starting A Blog

You read our last post about how blogging can help your business. Now, you’re ready to get started. You’re eager to get those thoughts down. To spread the word. To get found, build trust, and be sticky. That’s great! But, hold on just a second. There are a few things you need to know before you ...

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