Photo by Yoshiyasu Nishikawa
Let me guess, you tried Twitter … it didn’t work. You created an account on LinkedIn. Nothing happened.
Maybe you created a Facebook page. You then sent a mass invite to all your friends. You asked them to “like” your page. A few did. Nothing happened.
Same thing with blogging. Same thing with email blasts. You hear about all these things working for other companies. You know it works. (It does work, right?)
Except it doesn’t. You tried it yourself. Nothing happened.
What gives? Is it all just hype?
Well, I have good news and bad news. The good news? I have the answer for you. The bad news? You’re not going to like the answer.
The number one reason social media isn’t working for you is simple. If no one is talking about you offline, no one’s going to talk about you online.
If your customers and clients aren’t fans of yours, they won’t sing your praises at dinner, mention your work over coffee, or tell your story in the break room.
If they don’t believe you can truly help their colleagues, wow their neighbors, or help their relative’s business, why on Earth would they tell those very people about you?
If they’re not talking about you, they’re certainly not going to engage you on Facebook, tweet about you, or respond to your LinkedIn update.
If you want people to talk about you, you’ve got to be remarkable!
Be remarkable! Be unique. Be entertaining. Be an expert. Be personal.
I don’t care what it is you decide to be, just so long as you’re remarkable! And I promise you, if you’re remarkable, social media will work!
What’s remarkable about your business?