Blogging isn’t a fad. It’s not dead. It’s not dying. It isn’t going anywhere.
In fact, blogging is a key component of successful online marketing.
Blogging allows you to create quality, valuable content. Creating quality content gives your business a boost.
Here are five reasons why.
Blogging Makes You Look Good
You’re experienced. You’re knowledgeable. You’re an expert. You know your business inside and out. You’re good at what you do.
Don’t hide that from your customers.
Give your customers a chance to sample your knowledge. Help them solve basic problems. Give them something to think about.
They’ll see you as the expert. They’ll want you to solve their problems. What more could you ask?
Blogging Builds Trust
Ever get a hand-written letter or “Thank You” note in the mail?
Ever get junk mail in the form of a typed letter? An obvious mass mailing. Faux signature at the bottom and all.
Which is more trustworthy?
I know, a blog post isn’t the same as a hand-written letter. But a well-written, personable post will connect with your audience. More so than the typical legalese found on most company websites.
Post personal insight and wisdom to your blog every week for two years. I guarantee you’ll build trust.
Blogging Makes You Sticky
When it comes to children and candy, sticky is, well, not so good.
When it comes to your website, sticky is fantastic. You want your website to be sticky.
You want people to come. To read. To stay. To click. To view. To watch. To listen. To learn. To join. To connect.
You also want them to come back.
A good blog is sticky.
A 10 page website updated once every 12 months is wet tape.
Blogging Gets You Found
Blogging adds pages to your site. Pages get indexed by Google. Potential customers search Google. They find you.
You have more related content than your competitors. You get found more often. You win.
Blogging Improves Your Communication
Most of us would agree that we now type more than we talk. Most of us would also agree that written communication is far from what it used to be.
This isn’t about “the good ‘ol days” of the hand-written letter. This is about today’s quick, poorly written emails, and text messages full of typos.
For some aspects of business, that’s fine. We all understand.
However, you’re in the business of selling. Selling your company. Selling your services. Selling your brand.
Poorly written content, proposals, and estimates do nothing for sales.
Blogging improves your ability to organize your thoughts. To write well. To communicate.
Blogging improves your business.
What About You?
Is your business blogging?
If so, feel free to leave a comment with a link so we can all check it out.
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